Best Practices for Direct Response Marketing & Web Design
For most businesses the job of a website is to generate enquiries and sales. While many websites are able to attract plenty of traffic, it is a completely different story to turn these visitors into conversions and sales.
Globally millions of dollars are invested everyday in driving traffic to websites. Search engine marketing, search engine optimization and social media marketing are examples of activities designed to ensure sites are found and people visit them.
But what happens when people land on a website? Are they converting at a good rate? Are websites designed effectively to generate the best results?
The truth is that most websites can be improved by implementing best practice direct response marketing techniques and web design principles. Most websites only take advantage of a fraction of the available options and as a result do not maximize their potential or contribute to the business as they should.
The two key areas that ensure websites convert effectively are content and design related. And these key principles apply worldwide; it does not matter if you rely on web design Dubai services, web development in the USA or technical and design support in Europe.
Content Related Direct Response Techniques
Headlines and value propositions which are most effective make it very clear who the prospect is, what problem will be solved and what positive outcomes will be created.
Selecting the right font types and size, with a strong contrast against the background also assists in keeping visitors engaged and reading the information on a website. In addition to that, using bold and italics will draw attention to important words and phrases.
Web Design Related Direct Response Techniques
If potential clients are required to scroll down the page before they can get a clear understanding what a business is about, how they can benefit, and what their next steps are, it is highly likely that conversion rates will be lower than they could be.
When businesses want to incorporate direct response techniques into their website, or create specific direct response marketing campaigns, the best place to start is to consider their potential clients. What are they looking for, what do they want to achieve, and how do they prefer to get to that point? With this information, combined with the key elements outlined in this article, a highly focused page or website can be created.
That is how people visiting websites can be encouraged to respond and take action.
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