How to Build a Trustworthy Business

Businesses need to be trustworthy, because consumers will not accept anything less. If you are not trustworthy, then you will not be bought from and your reputation will be tarnished. This is especially true online. Whereas in a physical store people can weigh and measure the quality of a product for themselves, online they only have an image to go by; alarms and security systems are also not the same when it comes to e-commerce stores. There have been horror stories from around the internet about companies that have scammed poor, unsuspecting consumers, and the consumer is now a smarter, more hesitant person as a result.

Not only should your website look good, it should also adhere to the current security standards. That’s because as soon as you have an online store, you have a responsibility to keep that data secure. Further, many customers won’t buy from you without them. That’s why you need to use HTTPS instead of HTTP, and other standards of encryption that protect you and your customer during transactions. Advertise that you have these standards in place to ensure a more comfortable experience for your customer.

Before you can be a trustworthy business, you must be a secure business. That is because your data is your company, and if you cannot keep your customer’s data safe, like their login credentials, then you are failing your customers. That is why you should move your data to the cloud, where security is increased by the hosting companies like Amazon are responsible for the security of the infrastructure. That doesn’t mean, however, that you don’t have to do your part as well. You are responsible for using the best AWS security practices as well.

Not every customer will have a great experience, no matter how much you try. From miscommunication, to them simply not reading the words clearly stated next to the order button, and so on, you will get complaints. You must give the same level of customer service no matter what the complaint or who the customer is. That is because reviews are another form of marketing, only instead of you showcasing your products, you showcase how you operate.

People don’t trust what they don’t know, which is why one of the best ways to make your business more trustworthy is to put your name out there. The more often someone sees your name, the more they become familiar with your brand. This is called the mere exposure effect. Further this marketing effort by ensuring that your ads are honest and genuine – you want your customers to feel assured that you are doing your best, and that you care about their experience.

Building trust is difficult, but very rewarding. You must work towards being a safe, secure, and reliable option at all times. Becoming complacent could mean a breach, and a break in trust is very hard to come back from.

You can also opt for Wildposting for your business which attracts consumers and make them exposed to brands on a repeated basis.