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» » Lean Manufacturing and Proper Web Design: Boosting Production and Expanding in 2019

Lean Manufacturing and Proper Web Design: Boosting Production and Expanding in 2019

21-05-2019, 21:45

If a business isn’t trying to grow and improve its current position, it’s not going to make it in the long run; this is the simple yet cardinal rule of the industry, that holds true across all sectors of business and life itself.

Lean Manufacturing and Proper Web Design: Boosting Production and Expanding in 2019

Proper web design, online marketing and SEO will help with the expansion of a B2B business because almost every business that has made a name for itself in the recent years has moved online for the most part. However, once you start expanding, you will need to look at the core processes of your manufacturing units as well, in order to find out how and where you can make improvements to support the growing demand for your products.

This is where lean manufacturing comes in of course, as it enables a manufacturing company to do so much more with so little. Let’s take a look at both aspects of the modern B2B business and see if we can identify the key elements and needs, while answering a few questions along the way.

The Importance of a Good Website in B2B Businesses is Often Unrealized

It isn’t uncommon for manufacturing companies to falsely believe that they do not necessarily need an online presence. Even the ones that do have a website hardly consider the quality of the site to be of much importance.
It’s a common misconception that just because manufacturing is mostly a B2B sector, the online representation of the business isn’t as important as the products themselves. While that may have been true a decade ago, it’s just an outdated thought process in 2019 that’s costing a lot of companies a lot of money.

Why Do B2B Companies Need a Proper Website?

In order to answer this question, let’s ask a question in return - why wouldn’t a B2B company need a well-designed website in the first place?

What is it about the B2B sector that makes it immune to the innumerable positive effects of having an impressive website that’s designed to cater to the business’s specific needs and that of their customers?

If you want to create new connections, grow your customer base, and expand beyond where your business is right now, you need a proper website and a strong social media presence.

When a big business, who is also a potential customer, comes across your company’s name and looks up the website, your online presence will determine the first impression. If all they see is a basic barebones site that looks like it was made in the 90s and is never updated, it would be safe to say that they won’t be coming to you with their business!

It’s a digital world we all live in, and irrespective of who your customer is, they will expect to have a pleasant and impressive experience while browsing your website. Therefore, the choice is between providing that experience to them, or losing business. To know more about how a simple web theme can potentially transform your manufacturing business, check this article right here.

How to Incorporate Lean Manufacturing into Your Business

Now that we have discussed the importance of good web design and creating an online presence for a manufacturing business, let’s look at some of the processes commonly adopted by big manufacturers nowadays to incorporate lean manufacturing into their system and boost production by maximizing every bit of resource they have access to, while minimizing waste.


Before anything else, consider an online manufacturing degree from a place like Kettering University first. The Master of Science Lean manufacturing Program is unique because there simply isn’t another course around that can teach a business owner or a high-level executive about lean manufacturing and Six Sigma strategies like this particular program is designed to do. The fact that it was co-developed in partnership with General Motors speaks volumes about its efficacy.
It is a fully online course, so rest assured that taking breaks from work is unnecessary to complete it. At the end of the course, the student will not just have a degree in lean manufacturing, but he/she will have the expertise necessary to apply the theoretical knowledge in a practical, manufacturing environment.

Reducing and Eliminating Wasteful Processes and Steps

In each and every manufacturing unit that is yet to benefit from adopting advanced lean manufacturing techniques, there is room to cut waste and save both money and resources.
This may sound simple, but it isn’t so at all. When you think about it, if the steps were so obvious, you would have taken them already! Nevertheless, an example of cutting waste and streamlining the process would have to be eliminating unnecessary steps in communication and approvals.

Are some of the steps for getting even the most basic of approvals being delayed because there are unnecessary steps involved? Is every allocation of resources, refilling and reorders going through higher-ups, without any filters at all?
There should be a limit on every level of allocation and approval, set according to its value. If a purchase amount is below a certain pre-decided limit, there is no reason to involve people above a certain level in the corporate hierarchy.

If it goes above it, then certain comparatively higher approvals will be necessary, while even higher-level approvals will not be required unless the expense amount manages to cross over to the next tier.
It’s a multilayered process to eliminate the involvement of multiple executives, unless they have an actual reason to be involved. As a result, approval time is significantly reduced and production is not held up for the smallest of things anymore.

This is just one example though, and once you have completed your Master of Science Lean Manufacturing degree, you will have a clearer understanding of what we are talking about here. As a basic introduction, this should suffice though.
When we are able to combine the power of technology in both marketing and production in the manufacturing business, it is at that point a business begins to rise up and beyond its immediate stature. Hopefully, this little piece will help you get started on that path.шаблоны для dle 11.2

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