4 Ways to Make Communicating with Your Marketing Clients Simpler

When you work in a creative industry like marketing, there are many aspects to the job that require good communication with the client. This is because your client will very likely already have some sort of vision for their brand before you ever join the process. Moreover, they will undoubtedly have their opinions as the project progresses.



As keeping your clients happy is one of your top priorities, you should consider evaluating your current communication practices in order to make this aspect of working with your clients easier. Here are four ways to make client communication simpler.

1. Use the Right Software

As a marketing professional, you know that the right tools can make all the difference. If you haven’t assessed the software that you have been using recently in terms of how well it allows you to communicate with your clients, you should do so immediately. The right proofing and approval software can give you and your clients the ability to collaborate on projects seamlessly and effortlessly.

Products like Ziflow allow your clients to receive updates about their marketing campaign and offer input where they see necessary. It can be an extremely helpful tool for improving the ways in which you communicate with clients who have on going projects.

2. Learn the Right Way to Say “No”

One of the most uncomfortable things about communicating with a client can be when you have to say “no” to an idea of theirs. The fact of the matter is that those who don’t understand the world of marketing aren’t going to be aware of the best ways to build a campaign. A client might feel that they know best when in reality they are way off base.

It is important tha tyou learn the right way to say “no” to a client when such a situation should arise. You don’t want to damage your working relationship with that client, so take the time to learn the best ways to take control of the conversation in those types of scenarios.

3. Simplify Things for Your Client

The reason that your client hired you in the first place is because you are the marketing professional. They very likely have little to no working knowledge about things like proper SEO practices and graphic design. There is in fact quite a bit about marketing that they don’t know. For this reason, you should look to simplify things for them when you are communicating.

4. Set the Tone Early

When working with a new client, there might be a bit of uncertainty at the start about the best methods for communication. It is important to set the tone early so that nothing slips through the cracks. Further more, by identifying the manner in which communication will be conducted early, you make your self seem more professional. Just make sure that you are consistent with that tone throughout the duration of the project, as this can help facilitate trust and a better level of understanding between you and your client.шаблоны для dle 11.2