5 Tips for Designing Web Pages with Heavy Content

As most professionals already know, the way a web page looks is just as important –– if not more so–– than the information it contains. Indeed, web design can influence consumer behavior in a number of ways; it can inspire trust and confidence, or it can confuse and irritate. However, even the best web designers may have difficulty when dealing with content-heavy pages. Long blogs, pillar pages, or e-books can contain over 2,000 words, and keeping their look fresh and vibrant is a challenge. Today, then, we’re going to describe how you can maintain reader engagement by designing content-heavy pages effectively. Here are five tips to consider:

Engaging Images

The old cliche still holds true: a picture really is worth a thousand words. Placing the right images within a longform blog post is a tremendous way to ensure that your readers don’t get bogged down by a sea of text. Additionally, images should add something to the text. A picture of a scientist at work, for instance, can humanize a blog post about a new local testing clinic.

Graphs and Charts

It can be tempting to include graphics and number visualizations multiple times within a post. However, unless these charts are easy to read and understand, they could actually detract from reader experience. Make sure to use bright colors and bold fonts within your charts. Lastly, it’s also a good idea to consider using a gif version of a chart –– to show how a data set progressed over time.

Videos

As with images and graphs, a video placed on a web page can give a reader the break they need. What’s more, the best videos will expand upon information delivered in the text. Don’t get into the habit of including video for video’s sake, because, if it’s not compelling, it won’t add much value.

Bold Headers & Quotes

Let’s face it: few readers are going to slog through the entirety of a massive web page. Rather, they probably want to learn about a specific subject or two within the text. To help them find those sections, designers should create bold fonts and colors for different parts of the content. Also, they may decide to make important quotes bigger so that they catch the eye. Innovative designers may even decide to include a “Wikipedia-style” navigation menu at the top for faster page access.

Internal Backlinks

Not only do internal backlinks help with SEO rankings, but they also provide readers with a distraction that, crucially, keeps them on your site. Remember, the more time someone spends reading your content (on any page) the better.шаблоны для dle 11.2