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SEO Questions to Ask Before Choosing a WordPress Theme

20-03-2017, 10:42

When it comes to choosing a WordPress theme, website and blog owners have countless designs to choose from. But, all of this choice is not always a good thing, whether you are starting a blog, an e-commerce store, an affiliate marketing site, or something else. With unlimited choice available when it comes to both pre-designed and custom WordPress themes and new designs added to the library every day, it’s important to know exactly what you need to make the best choice for your site. Here are just a few of the main things to consider when selecting a free or paid WordPress theme.

Is It Mobile-Friendly?

When you are choosing your WordPress theme, you will want to select a design that converts. And, there is no better way to do this than ensuring your website’s design is mobile-friendly. With more people than ever before now browsing the web on their smartphone or tablet, having a website design that works and looks wonderful on a computer web browser alone is simply not enough. If you’ve ever tried to navigate a non-responsive website on your smartphone, you will understand how frustrating it can be, especially when doing things such as filling in forms or purchasing goods. So, ensure that your viewers, readers or customers have the best possible experience by opting for a responsive WordPress theme that looks awesome on any device.

Does It Slow Your Site Down?

Wherever possible, you should try a WordPress theme out before committing to buy it as this will make it easier for you to determine whether it’s doing any damage in terms of page loading speed. WordPress themes that incorporate a lot of elements such as videos or high resolution images might look good on your website, however, the danger here is that large files can quickly slow your page down, leading to less favor with Google and a higher bounce rate.

How Often is It Updated?

When it comes to web design, it’s vital to constantly update and re-assess to ensure that your site is as modern and as up to date as possible. Along with carefully checking each WordPress theme that you consider to ensure that it is not dated and provides your viewers with the latest trends in web design features, you should also ensure that the theme will be regularly updated in the future. This is due to the rapid evolution and growth of WordPress itself – without a theme that can keep up, your website will quickly lose results.

Are There Any SEO Mistakes?

Lastly, whilst WordPress is one of the most SEO-friendly content management systems out there, it’s easy to find lots of themes which make all manner of SEO mistakes. For example, if your theme does not include header or alt tags or duplicates content, your website’s search engine ranking will suffer. Look out for themes described as ‘SEO optimized’, but don’t simply take the designer’s word for it.

With so many WordPress theme options to choose from, it’s important to ask the right questions so that you make the best decision.

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