How to Write Creative Content If You're Not Naturally Creative
Tell me if this sounds familiar:
You are expected to come up with an original idea, but no matter how hard you’re trying, you just can’t seem to think of anything good. So, you look at your creative peers, the best copywriting service writers, other professionals and wonder, why didn’t Mother Nature bless you with the creativity genes.
Before giving up, learn this: according to psychologists, creativity is not necessarily something people are born with; it’s a skill that can be learned through practice and perseverance. Sure, a few lucky ones can easily play with words, write puns, and create magnetic content, but they can get stuck as well. For instance, if you’ve been writing about the same subject for a while now, the creative juice might run dry at some point and you’ll need to replenish it.
With that in mind, here are some great ways you can sparkle up your creativity and create great content, even when you don’t feel inspired.
● Read as Much as You Can
It should come to as no surprise that the more you read, the better you write. Reading books puts your imagination to work and helps you improve your vocabulary. In fact, there are so many studies about the psychological benefits of reading books that you might think it’s some super activity. There’s some truth to it.
Not only that reading helps you concentrate better and reduces stress, but it can also make you a better communicator by building confidence in your knowledge. It’s also a great way to exercise your brain by making you use reasoning and your imagination.
So next time you realize you can’t find your words, grab a book and spend at least half an hour reading. You’ll be surprised by the results.
● Do Your Research
What’s the first thing you do when you have to write about an industry you know nothing about? You do research, correct? What about the times you have to write about things that you are very familiar with? You start writing because you know that topic by heart.
That’s a mistake.
You should always do a bit of research before creating content. You never know what interesting points of view you might come across that forces you to see things from a different perspective.
● Never Underestimate a Good Talk
As you may know by now, brainstorming is a great way to get new ideas flowing and hear opinions that you never thought about before. But brainstorming doesn’t necessarily mean talking to people who have knowledge in the industry. You can simply have a small talk with a friend that knows nothing about the subject and still get some great ideas out of it. For instance, you might come up with new ways of explaining a concept to people who know nothing about it.
● Write It Down on Paper
The traditional method will never fail you. If you find it difficult to express yourself and you keep staring at a blank page on your computer, consider shutting it down and go old school. For most people, it is easier to take notes using a pen and see their words handwritten.
● Travel as Much as You Can
Getting in contact with people from another culture is, maybe the best way to boost your creativity. You have something to learn from every person you meet, but if you talk to someone who is very different from you and has a different set of values, it can open your mind even more. Also, discovering new places puts your imagination to work and keeps your brain wired.
Don’t worry; you don’t have to fly to a different country every time you go through a creative block. Just go to a coffee shop or a restaurant you haven’t been to before or to a city close by and observe the the people, talk with them, and so on.
● Avoid Creative Deadlines
One of the most common mistakes people make is leaving everything for the 11thhour. The excuse is always the same: they feel the most creative at the last moment. But this is far from being true. When people feel the pressure of a deadline, they tend to hurry up and not give their best. So next time you have to respect a deadline, start working on the project as soon as possible to create content you are satisfied with. This way, you will have more time to edit it if you have a better idea in the meantime.
● Give Yourself a Break
In the end, the truth is that you don’t have to be a super creative person to create amazing content. What you need instead is discipline, focus, and dedication.
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