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» » Why it's important to capture email leads on your blog

Why it's important to capture email leads on your blog

9-01-2017, 12:40

You spend time writing a high quality, informative blog for your business. People read it and they find it useful; but do they come back? Although providing high quality content is always vital when it comes to creating blog posts, it does not guarantee that people will continue visiting your blog on a regular basis. We live in a busy world and often we forget even those things which impressed us. You need to have a way of prompting people to remember how valuable your blog can be to them.

Why it's important to capture email leads on your blog

This is why capturing email leads on your blog is so important. If you gather this information you can also use it to provide additional information and offers to readers. We are going to take a look at the importance of capturing email leads. We are also going to give you some advice on how you can do so without causing annoyance to the people who read your blog.

Why should you bother capturing email leads?

The Internet is a vast global information resource so competition for attention is great. It's possible that someone will read your blog, be impressed with the content, but then be distracted and forget about where they found the information. The next time they are seeking advice they may find a competitors blog to provide it.

If you gather people's emails when they visit your blog you have the ability to remind them to keep visiting. You do not have to rely on them remembering that your blog exists. You also have the added advantage of being able to provide them with additional information about your business or organisation.

How can you capture email leads without being annoying?

Hopefully, you can now see how important it is to capture email leads. It's important to do so without annoying visitors to your blog so much that they navigate away. The first thing to remember is that good content is always the most important consideration; you will never persuade someone to give you their email address if you do not provide them with something that is worth reading.

Once you have content in place you need to think about the best way to capture someone's email address when they visit your blog. One option which is used regularly is the pop up. You have to be careful if you choose this option as intrusive pop ups can be extremely annoying. You may want to think about placing a pop up at the end of your content or as someone attempts to leave your blog.

You also have the option of including a sticky bar at the top of the page which remains as the reader scrolls down serving as a gentle reminder for them to leave their details. The most important thing is that you do not interfere with the reading experience or harass the reader too much. If you are struggling with capturing the information effectively it may be a good idea to seek help from experts such as Quikclicks.

It's very important that you capture email leads on your blog. To do this as effectively as possible you need to be subtle and to offer people encouragement rather than seem as though you are giving them an order.

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