3D is trending in website templates: understanding the impact of 3D on the internet
Since the invention of 3 dimensional artwork, there has been some level of integration into media, advertisements, and business. It makes sense that as the technologies and the advances in 3D have continued to develop and the industry has recently seen a tremendous boom in the attention of 3D printing, imaging, VR, AR, and such that websites would follow suit. In today’s internet world, it is rare to find a business, blog, or e-commerce site that does not incorporate some element of 3D. Here are a few ways in which 3D has seeped into website design.
Where there are still a few that use DIV tags and tables to make their websites, most have gone away from the coding and have started to use the more intuitive methods to create visually appealing sites. Granted, these sites still have the coding, but the average creator of the site is not required and does not have coding experience. In order to give these users a methodology in which to create pages that go beyond the static and dull HTML sites of ages past, layer compositions have been created.
Layers allow for the user to have a foreground, middle ground, and background to the page. And while the page is still 2D, the perception is that you have a physical 3D space. Using something as simple as an out of focus background against a somewhat obscured heading with a crisp foreground can quickly create a 3D space. Additionally, scrolling and image reveal plugins allow for masking on images to create the feel that the text is going over an image or that an image is being unveiled as the user navigates the mouse.
3D renders as a way to showcase products
Product showcasing and imaging is a bit of a hassle for many companies. From gaining access to a studio to finding the right photographer to take the pictures, the cost and the time can really add up. Due to the required allocation of funds, many businesses are opting to use 3D renders of their product to show a conceptualization of the product being offered. 3D models have found have made it easy for companies to quickly and effectively show their product in the best light. With the ability to change the angle, textures, lighting, staging, and such digitally, the consumer can get limitless angles of a product and present the best images on the site.
Interaction through AR
People who visit a business’s website want to see the end result prior to investment. And where there may be the option to present sample projects and a portfolio to certain clientele, some sectors rely upon investors in order to complete the project. Specifically, architectural developments have seen that by implementing 3D visual walkthroughs and using AR in their websites, that they can achieve the need to have the finished product presented without having the building constructed. Yet, it is not just the construction industry or even the major businesses what can use AR and interactive 3D components within their site to drive up traffic.
It is not just business, but the internet as a whole
CAD models and programmed panoramic views can be found in a number of places. Animations can be used on loaders and in hover overs have seen a great deal of 3D elements. Think about the last time you went to a website and there were no sliders, no change in textures or pop up elements, no layers, and no shadow casting of the text or images. The odds are that it has been quite a while.
3D does not necessarily mean that the components have polygons, vertices, and were created in 3ds max or a similar program. 3D within a website simply means that instead of relying upon the 2D space and templates available, that the user has thought about the overall depth and presentation of the elements as they would best suit a real world environment. 2D elements work on a up and down (x,y) axis. 3D incorporates a z axis to go forward and back within the page space. Something as simple as the tilting hover over button, the beveling of the navigational buttons, a skewed and shaded YouTube video to give a 3 point perspective, or even a simple illustration with well defined layers can all play to the 3D of a site.
What will you do with your 3D
With all of the templates, plugins, and media available, it is not a question of whether or not you will use 3D within your site. If you want a successful page some integration will be needed or simulated. The question is how will you creatively present your site to stand out against the other templates and pages already available?
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