A Good Sales Template
There aren't many things that can ruin a shopping experience like a messy store. If products are disorganized and displays are unattractive or incomplete, then customers aren’t likely to stay long – and the less time they spend in your store, the less likely you are to make a sale. This doesn’t just apply to brick and mortar locations, either. Whether you’re selling made to order handbags or college textbooks printed in bulk, the presentation of your online store is more important than ever.
Don’t Be Afraid to Keep It Simple
When it comes to designing an online store, there are hundreds of pre-designed website templates to choose from that are just waiting for your brand’s special touch. Starting from scratch may seem like the most "professional” route, but there’s absolutely nothing wrong with using a template you like and modifying it to suit your needs. Andrew Youderian of eCommerceFuel.com had this to say about using templates for an online store : "I don’t care what world-class graphics designers say; you do not need a fancy $5,000 custom-built template to do well with eCommerce.”
Anatomy of a Good Template
Website templates come in thousands of different styles, but not all are created equal. Often, even two templates created by the same web designer will have dramatically different strengths and weaknesses, and understanding what you need is integral to selecting the right template for your business. Using a template is a great way to get our site up fast, according to Graphic Design Blender, and allows you to not only keep aesthetics in mind, but have a working formula to follow. Change out the colors, banners and logos to make it your own, and you could have your store up and running before the competition has even finished its beta template.
Here are a few things to keep an eye out for in an eCommerce site template:
If you’re brand new to eCommerce and just setting up shop for the first time, be sure to give everything a little extra attention. IF you choose a template, choose one as close to "finished” as you can, and spend the extra time making it yours. Getting your shop up fast might be important, but getting it launched right means just as much.
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